Senior Art Director / Founder, Red Flags SRL

20 years on set.
Now I prompt.

I photograph real products in my studio to train the AI models I use. Every visual I deliver carries the lighting accuracy and compositional discipline of traditional photography, at a fraction of the time and cost. Luxury fragrance, e-com assets, virtual fashion shoots, remote and on time.

Let's talk
Selected Work
The work speaks.
Callisto
Callisto
Jul et Mad Paris / Fragrance Launch
Histoire 2.0
Histoire 2.0
Jul et Mad Paris / New Fragrance Launch Campaign
Let's Play Red
Let's Play Red
My Geisha / Fragrance Launch Campaign
My Geisha AI Product Videos
My Geisha
AI Product Videos / In-Store Presentation
Real photography.
AI delivery.

Every AI-generated visual starts with a real photograph. I maintain a product photography studio specifically to capture reference images that train and calibrate my AI pipeline.

This ensures material accuracy on glass, metal, and liquid surfaces that pure AI generation cannot reliably produce. The result: luxury-grade output without luxury-grade production budgets or timelines.

01

Photograph the real product

Studio lighting, precise angles, material-specific techniques refined over 20 years. This becomes the training reference.

02

Train and generate

AI models calibrated on real product data produce variations, compositions, flat lays, and on-model visuals with consistent material fidelity.

03

Refine with craft

20 years of art direction applied to every output. Colour grading, compositing, retouching. The AI accelerates; the eye decides.

04

Deliver a full campaign

From one studio session: hero visuals, flat lays, on-model fitting, social assets, video content with model consistency. Complete visual ecosystems.

Career
20 years in three chapters.
2023 . Now
Founder & Senior Art Director
Red Flags SRL / Otopeni, Romania
AI-first creative studio serving luxury and boutique brands. Key clients include Jul et Mad Paris, My Geisha, and boutique brands across fragrance, fashion, and political campaigns. From a single product photograph: flat lays, on-model fitting, video content with full model consistency.
2015 . 2023
Senior Art Director
Millenium Pro Design / Bucharest, Romania
Creative lead for Romania's leading travel retail group, backed by Gebr. Heinemann. Built the product photography studio from zero, grew a team of 8+ specialists, managed production budgets up to 60K euro per campaign across BestValue.eu, Crewshop.ro, and MilitaryShop.ro. Produced editorial-level visuals with Andrei Iovu (Harper's Bazaar Romania) and photographer Oltin Dogaru. Early AI adopter in Romanian e-commerce (2021).
2012 . 2015
Art Director
Fashion Days Shopping / Bucharest, Romania
10,000+ campaigns at Eastern Europe's largest online fashion retailer (Naspers Group). Worked under Alex Galmeanu and CD Iulia Sas in a 24-bay continuous production studio. Directed daily photo sessions with full crews. Created the Zee Lane brand identity. Fashion Days is an Effie-winning company, including Bronze at Effie Europe for their Black Friday campaigns.
Brands I've worked with
Jul et Mad Paris My Geisha BestValue Crewshop MilitaryShop Fashion Days London Tailors
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Finally, your budget meets your imagination.